At a webinar entitled “Exploring the Metaverse: How SMEs Can Get Started”, organised recently by Hong Kong Trade Development Council (HKTDC) Research, industry experts explained business models and applications that small and medium-sized enterprises (SMEs) can use to access the metaverse through non‑fungible tokens (NFTs). Louis Chan, Principal Economist (Global Research) of the HKTDC, said SMEs with limited resources should draw up comprehensive plans for metaverse development, and learn how to use products such as NFTs for brand‑building, and ensure good management of the metaverse community. More
