The many incidents involving food safety and quality on the Chinese mainland over recent years have undermined consumers’ confidence in local food, driving some of them to turn to imported and international branded packaged food and beverages. From 2008 to 2012, China’s packaged food and beverage market grew by an average 15.2% annually, way above the world’s average at 4.1%, underscoring mainland consumers’ growing appetite for these products. More
