According to HKTDC’s report “China’s Toy Shoppers: A Purchasing Behaviour Survey”, only 604 of the surveyed parents (38%) point out that they have bought toys as gift in the past year. However, the difference in proportions among cities is great. For instance, only 22% of the parents in Shanghai have purchased toys as gift, but 61% in Chengdu. Respondents with an average monthly household income of Rmb7,000-8,999 seldom buy toys as gift. More
