DIGITAL MARKETING

As e-commerce continues to grow amidst the Covid-19 pandemic, the surge in both the number and growth potential of third-party vendors on major e-commerce platforms has led to the rise of “e-commerce aggregators” – companies that acquire successful small e-commerce businesses. HKTDC Research sat down with J.J. Chai, co-founder and CEO of Rainforest, to find out more about the opportunities that aggregators present to entrepreneurs and small businesses in Southeast Asia. More

As the number of digitally connected consumers grows and social media usage expands in Southeast Asia, social listening provides an alternative for brands as well as marketers to tap into much richer consumer insights in real-time. In view of the today’s digital marketing climate in Southeast Asia, HKTDC Research sat down with Chitpol Mungprom, Founder of Zanroo, to understand how social listening and digital marketing works in the region. More