CREATIVITY & LIFESTYLE

Like many parents of young children, Australian expatriates Jade Poon and Natalie Chow found their Hong Kong homes were becoming cluttered with toys – many of which their toddlers no longer even played with. Friends since their schooldays and keen to live more sustainably, the pair decided this was wasteful. So in April 2019, Ms Poon, a human resources executive, and Ms Chow, a marketing executive-turned-entrepreneur, came up with the idea to establish Happy Baton, Hong Kong’s first toy rental subscription service.More

Making good use of intellectual property (IP) licensing can help companies boost their brand promotion as well as expand their customer base. Some trendy brands, including tea companies, have developed crossover cooperation with other brands, to increase brand awareness and sales by leveraging both online and offline promotions.More

Under the dual pressure of Mainland China’s tightening housing policy and higher operating costs, real estate enterprises in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA) must break new ground for growth. A whitepaper co-produced by Ernst & Young Transactions Limited (EY) and Hong Kong’s Urban Land Institute (ULI) outlines the role of property technology (proptech) in this transformation.More

Many people regard modern universities, with their four-year degree courses followed by mortarboard-clad graduations, as almost as quaint and outdated as the mortarboard itself (it was derived from the headgear mediaeval cathedral builders used to carry mortar up to the towers they were creating).More