HKMB Hong Kong Means Business

Hong Kong Means Business Hong Kong Means Business
  • Login / Register

Languages

  • EN
  • 繁
  • 简
  • Events
  • My Feed
  • Contact HKTDC
  • Subscribe
  • Subscribe

Section Menu

  • Market Opportunities
  • Tech & Innovation
  • Entrepreneurship
  • Sustainability
  • Creativity & Lifestyle
  • HKTDC Updates
  • Featured Topics

Languages

  • EN
  • 繁
  • 简
  • HKTDC.com |
  • About HKTDC |
  • My HKTDC |
  • Login / Register |

HKTDC.com About HKTDC My HKTDC

Login Register

Hong Kong Means Business

Section Menu

  • Market Opportunities
  • Tech & Innovation
  • Entrepreneurship
  • Sustainability
  • Creativity & Lifestyle
  • HKTDC Updates
  • Featured Topics

https://origin.hkmb.hktdc.com/en/e8ktLJcj

Creativity & Lifestyle
SAVE FOR LATER
SHARE / SEND

"Scan QR Code" in WeChat and tap "..." to share.

CENTRESTAGE sharpens digital edge

As the fashion show’s physical elements return with the easing of COVID restrictions, CENTRESTAGE is also augmenting its virtual offerings.

29 August 2022


Organised by the Hong Kong Trade Development Council (HKTDC) and sponsored by Create Hong Kong (CreateHK) of the Hong Kong Special Administrative Region (HKSAR) Government, CENTRESTAGE returns to the spotlight from 9 to 11 September. The three-day event will open to fashion buyers and also the general public, featuring a number of in-person as well as virtual exhibitions, with visitors able to immerse themselves in augmented reality (AR) and virtual reality (VR) interactive experiences.


HKTDC Deputy Executive Director Sophia Chong

HKTDC Deputy Executive Director Sophia Chong said: “In recent years, innovative ideas have been integrated into the designs, materials, manufacturing, sales and customer experience of the fashion industry, with the advent of new technologies creating even more possibilities. This year’s CENTRESTAGE will have ‘Inclusion and Diversity’ as its central theme, with an emphasis on authentic self-expression, projecting a common goal of enabling everyone to express their bold imagination through beauty and aesthetics. The three-day event will feature 20 fashion shows and showcase the latest collections of more than 230 brands from 15 countries and regions. A series of digital experiences have been added in 2022, amplifying the enjoyment of this iconic event.”  


New collections 


Celebrity artistes Jeannie Chan and Adam Pak wear DEMO outfits at the press conference to introduce this year’s CENTRESTAGE

CENTRESTAGE ELITES (main picture) is the spotlight opening gala show, featuring Hong Kong and Japanese brands DEMO and Children of the discordance – both chosen by Fashion Asia Hong Kong as among the 10 Asian Designers to Watch in 2020. Derek Chan will launch the latest 2023 spring/summer collection of his gender-neutral fashion label DEMO, together with co-founder Mite Chan. Japanese designer Hideaki Shikama, founder of young fashion label Children of the discordance will be showcasing his collection in Hong Kong for the first time. The show will be livestreamed through the CENTRESTAGE fair website as well as Facebook and Instagram. 

The Fashion Hong Kong Runway Show will feature six Hong Kong brands presenting their 2023 spring/summer collections. Participating labels include 112 mountainyam, which uses vivid colours to express confidence; ANGUS TSUI, which highlights sci-fi elements in its designs; BLIND by JW, which merges fashion with art tech; Bettie Haute Couture, which has a focus on bespoke women’s clothing; SUN=SEN, which emphasises playfulness in its designs; and V VISSI, which works on promoting social inclusion through fashion design. Sustainability is an important issue for the fashion industry, and this year the designers will debut collections that use sustainable materials. Local enterprise Novetex Textiles Limited has been invited to work with the designers, each of whom will use upcycled fibres from The Billie System to create distinctive designs. Visitors are also encouraged to donate their old 100% cotton T-shirts or polo shirts through the Fashion Hong Kong booth, with the first 100 donors receiving a limited-edition souvenir made with upcycled materials.

A series of “Brand Collection Shows” and “Designer Collection Shows” will be launched over the three days of the event. The former will feature a number of renowned Hong Kong fashion brands while the latter will showcase the best works from different fashion designers. In addition, this year's CENTRESTAGE is honoured to welcome the participation of Fashion Farm Foundation (FFF), which works to promote Hong Kong fashion design. Sponsored by CreateHK, “FFF – Fashion Forward GBA” is an event staged in celebration of the 25th anniversary of the establishment of the HKSAR on the first day of the show, with participating designers including local brands YMDH and Charlotte Ng Studio. The “Hong Kong Kids Fashion Show”, which is always eagerly anticipated by fashion-loving parents, will be held on 11 September. 

Fresh talent


CENTRESTAGE will feature 20 fashion shows and parades, with members of the public able to join in the fun

This year’s event continues to put the focus on up-and-coming local design talents. The seven Hong Kong designer brands that will present in the FASHIONALLY Collection #19 fashion show on day one (9 September) are ARTO., CAR|2IE, FromClothingof, KEVIN HO, Lapeewee, REDEMPTIVE and WHY. Three FASHIONALLY Presentation shows will be held on 9 and 10 September with three emerging local fashion labels launching their latest collections, namely Wilsonkaki and new participants Kowloon City Boy and Vo-yage. 

Another highlight will be the final of the Hong Kong Young Fashion Designers’ Contest 2022 (YDC) on 11 September. The annual YDC has been introducing new faces to the industry every year since 1977. The star-studded judging panel in 2022 includes fashion industry leader, buyers, editors and stylists, with CENTRESTAGE ELITES participating Japanese designer Hideaki Shikama invited as the overseas VIP judge.

The 10 shortlisted competitors will compete for four honours, namely Overall Champion, the Excellence Award, the Best Visual Presentation Award and the “My Favourite Collection Award”. For the latter, members of the public can vote for their favourite collection online and stand the chance to win one of seven HK$2,000 Lee Gardens Area e-gift coupons sponsored by Hysan Development. 


Metaverse experiences 

This year’s CENTRESTAGE offers a trip to the metaverse with numerous physical-digital experiences to enhance visitors' enjoyment. The fairground will feature a number of interactive experiences, such as the CENTREVERSE, jointly developed by Microsoft AltspaceVR and Mirum, where visitors can create their own fashion avatar and interact with others in a virtual world, and even use AR tools to dress up. Various seminars will be organised during the show, looking into topics such as how artificial intelligence is being applied in the fashion industry, the development of the metaverse, sustainability in fashion and trend forecasts. 

CENTRESTAGE will be held alongside the Watch & Clock Fair and Salon de TE, meaning visitors can shop for fashion apparel and quality watches from around the world under one roof. A lucky draw for the special “CENTRESTAGE X Watch & Clock” will be held over the weekend (10-11 September). 

Related link
CENTRESTAGE

BACK TO TOP ^
CONTENT PROVIDED BY
    Topics:
  • Design Services,
  • Garments, Textiles & Accessories,
  • Hong Kong,
  • DIGITAL TRANSFORMATION,
  • Creativity & Lifestyle,
  • Tech & Innovation,
  • fashion,
  • design
  • Design Services
  • Garments, Textiles & Accessories
  • Hong Kong
  • Hong Kong
Home

Article Topics

ARTICLE TOPICS

DESIGN SERVICES24640
GARMENTS, TEXTILES...24676
HONG KONG36026
DIGITAL TRANSFORMATION147721
CREATIVITY & LIFESTYLE152113

ARTICLE TOPICS

DESIGN SERVICES24640
GARMENTS, TEXTILES & ACCESSORIES24676
HONG KONG36026
DIGITAL TRANSFORMATION147721
CREATIVITY & LIFESTYLE152113
TECH & INNOVATION152116
FASHION80840
DESIGN80149

interest_article

YOU MAY BE INTERESTED IN

17 February 2023

Digital closets iron-out garment logistics

03 December 2022

Building a better tomorrow

15 November 2022

Comics for TV offer IP opportunities

11 November 2022

GBA test bed for proptech

Related Events

RELATED EVENTS

1 April 2022 - 31 March 2023

DesignInspire

28 - 30 March 2023

Fashion HK at China International Fashion Fair, Shanghai, Chic 2023 (Spring)

19 - 22 April 2023

Fashion InStyle 2023 (Physical Fair)

19 - 29 April 2023

Fashion InStyle 2023 (Click2Match)
FIND AN EVENT

Social Share

FOLLOW US

GET WEEKLY UPDATES

newpaper-img

GET OUR WEEKLY EMAIL UPDATES

banner-img


I acknowledge that the above information may be used by the Hong Kong Trade Development Council (HKTDC) for incorporation in all or any of its database for direct marketing or business matching purpose (and may therefore become available to the public within and/or outside of Hong Kong for use by them), and for any other purposes as stated in the Privacy Policy Statement; I confirm that I have the consent and the authority of each individual named in this form to release their personal data for the purposes stated herein.


*For non-EU/EEA customers, please skip this box which is solely for EU/EEA customers as required by the relevant data protection law in the EU.

THANK YOU

Thank you for registering.

SHARE THIS STORY

EMAIL
LINKEDIN
WeChat
FACEBOOK
TWITTER
WHATSAPP

ID: HKTDCofficial

Don't have an account?

Create An Account

successfully added on your preferences.